Marketing Principles and Practices (P116)
Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities. This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.
Aims & Objectives
Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
This course is designed for:
- Anyone who needs to improve their understanding of marketing
- Experienced individuals being given, or looking for, more responsibility
This course will take you around 15 to 20 hours to complete.
This course can be studied online. This means, you have the flexibility to study our Marketing Principles and Practices course:
- In centre, with our friendly course advisors available for support and guidance as and when you need it.
- At home or from work – with support via email or telephone during working hours.
- On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.
Once you've decided to go ahead, all you'll need to do is contact BPTC and we will arrange for you to have an induction to show you around the system and talk you through how our online training works. After this, you can learn in your own time and at your own speed, but with the knowledge you have support at hand if required
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