Marketing Essentials (P107)
In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel. Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.
Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products. The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.
On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.
Aims & Objectives
The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.
This course is designed for those who wish to gain an understanding of the concepts and processes involved in marketing.
This course will take around 8 to 10 hours to complete.
Our Marketing Essentials course is part of our distance learning range – which can be accessed online via our distance learning portal. This means that you have the flexibility to study our Marketing Essentials course:
- In centre, with our friendly course advisors available for support and guidance as and when you need it.
- At home or from work – with support via email or telephone during working hours.
- On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.
Once you've decided to go ahead, all you'll need to do is contact BPTC and we will arrange for you to have an induction to show you around the system and talk you through how our online training works. After this, you can learn in your own time and at your own speed, but with the knowledge you have support at hand if required
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